Method
Editorial review policy
Every brand we cover is assessed the same way. This page sets out how reviews are researched, how scores are formed, and how we keep commercial arrangements out of the editorial process.
The seven checks
We review each operator against a fixed set of criteria, in the same order, so brands are compared on a level footing rather than on whichever feature happens to stand out.
- Offer clarity. Are promotions explained where you can see them, with the wagering requirement and main conditions stated plainly?
- Site usability. How fast and intuitive is sign-up, navigation, search and reaching the cashier?
- Payment options. Which UK deposit and withdrawal methods are supported, and are timings stated honestly?
- Game variety. Is there real depth across slots, table games and live dealer — not just a big headline count?
- Mobile experience. Does the phone version keep the full feature set rather than trimming it down?
- Terms transparency. How readable are the terms, and how easily can you open them before committing?
- Safer-gambling tools. How visible and usable are limits, time-outs, reality checks and self-exclusion?
How a score is formed
Each criterion is judged on its own merits, then combined into a single out-of-ten editorial score. We weight the areas that affect a real session most — usability, payments, terms transparency and safer-gambling tools tend to carry more than a long game count alone. Scores are deliberately not identical across brands; if two operators differ, their scores should too.
A score is an opinion designed to help you compare. It is not an official rating, a regulatory endorsement, or any kind of guarantee about your experience or your results.
What we won’t do
- Call any operator the “official” or outright “best” choice.
- Promise winnings, payouts, approval or any outcome.
- Invent customer testimonials, real people, photos or personal stories.
- Quote exact review counts we can’t stand behind.
Keeping it current
Casinos change their offers, games and terms regularly. We revisit reviews when something material shifts, and we always tell you to confirm the live details on the operator’s own site before depositing. Where we summarise an offer, the operator’s current terms are what actually apply — see our terms for more.
Editorial and commercial, kept apart
Our funding comes from affiliate links, explained in full on our affiliate disclosurepage. The review comes first; the commercial relationship is considered separately and never changes a score or a position. If you ever think we’ve got something wrong, our contact page goes straight to the editorial team.